CLIENT TESTIMONIALS
Don’t just take our word for it—see how businesses like yours have transformed with our support.
Heard About Sam has garnered significant recognition as an award-winning agency for its contributions to client success.
Clients consistently praise Sam McGrath and her team's analytical approach, professionalism, and dedication to achieving exceptional results across all projects.
“Sam has been a proactive and dedicated force in bringing together female leaders across hospitality and sport within our community. Her work has played a key role in recognising the talent of local women and supporting initiatives that benefit the whole city.”
Stephen Morgan MP | Member of Parliament for Portsmouth South
Lead generation, brand impact, and measurable results — delivered
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“I would like to thank you for the years of dedicated service you gave to the club. Your energy and passion were infectious and you should be rightly proud of your achievements in helping to create a first-class events team that has really helped to place St Mary’s on the map as a credible and alternative events venue.”
David Thomas | Chief Commercial Officer at Southampton Football Club
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“Samantha McGrath is a true professional and I wouldn't hesitate to partner with her. We are delighted at Sandals to be supporting Sam with her new business enquiries to create memories to last a lifetime!”
Paul Tidy | Senior Manager Groups & MICE at Sandals Resorts & Corporate Events
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“Sam is incredibly attentive to our requirements and takes the time to understand what we are striving to achieve from budget negotiations right down to table decorations, whilst always spinning what must be many plates from several stakeholders to provide us what is always a wonderful evening.”
Jacqui Pennal | PA to the Board at P&O Cruises
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"I’ve had the pleasure of working closely with Sam and can confidently say she brings a fantastic balance of professionalism and approachability to her role. What really stands out is Sam's ability to share knowledge in a clear and informative way. She takes the time to ensure everyone is aligned and understands the strategy, which has been incredibly valuable. Sam is also always willing to lend a hand, offering thoughtful support and practical solutions whenever needed."
Hayley Hood | Commercial Director at Skylark Country Club
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"With the HAS method, Sam provided a clear strategy and identified target areas for growth. This method proved instrumental in keeping both our marketing manager and the entire team accountable on a weekly basis. Overall, Sam's contributions have been transformative, driving both new and existing sales opportunities and fostering a dynamic, growth-oriented environment.”
Jo Alexander | Managing Director of Creative Clique
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“A first-class professional who always delivers and not only goes the extra mile but does it willingly and regularly. To prove I have no hesitation in recommending Sam to anyone who needs this type of support and guidance, we at Shaping have hired her to run our Partner development and recruitment role, and I can't think of a better Ambassador for our organisation.”
Stef Nienaltowski | CEO at Shaping Portsmouth CIC
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"What stood out most about Sam and her team, was the genuine care for every aspect of the festival - from the staff and stallholders to each individual visitor. Her dedication to ensuring that everyone had the best possible experience was both impressive and inspiring. Working with Heard About Sam was not only a pleasure but also a reminder of the value of thoughtful, people-centred leadership."
Fred Duncannon | Stansted Farm Shop
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“Samantha McGrath has been a proactive and dedicated force in bringing together female leaders across hospitality and sport within our community. Her voluntary work has played a key role in recognising the talent of local women and supporting initiatives that benefit the whole city. I have been hugely impressed by her commitment to collaboration and community engagement.”
Stephen Morgan MP | Member of Parliament for Portsmouth South
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“Sam’s knowledge enabled us to create a framework for Sales generation, setting targets and reporting. The team found her input enormously helpful and with her friendly and helpful nature she was able to build positive relationships both internally and externally. We would definitely collaborate with Sam again.”
Oliver Weeks | Managing Director at Kimbridge Barn
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“Sam is the ultimate professional. She impressed me at our first meeting, which was when she was Director or Operations and Marketing at Shaping Portsmouth and I was Chair of Trustees of a Portsmouth based charity. Sam’s positivity, commercial acumen and drive was impressive and when she re established her business, I was keen to work with her in the community. We have subsequently developed a strong partnership through working on specific projects and communicating with a wide variety of people.”
Jackie Rainford | Rainford Coaching & Training
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“Our tailored growth plan has not only set us on a successful new trajectory but has also reinvigorated our approach to business. Sam's mentoring style is empowering and supportive, guiding us through each step while fostering our confidence to make informed decisions. She dives deep into the intricacies of our business, identifying opportunities we hadn't considered and providing actionable strategies. Her dedication, expertise, and results-oriented approach make her an invaluable asset to any business looking to scale. Thank you, for steering us towards a brighter, more prosperous future!"
Claudia Tinnirello | CEO & Founder of Sophisticated Cloud Limited
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“ HAS recommended and sourced additional support we required from their vast network of contacts, ensuring we stayed on track with everything to deliver the event effectively. Sam supported me so well throughout the entire process and I would not have been able to deliver the event without her expertise and help. It was sad to have to say goodbye after working together so productively and enjoying every part of the event and we hope that this is the first of many events we ask for Sam to support us on as an organisation as we would absolutely love to bring her in for events we deliver in the future.”
Natalie Dutka-Bowskill | Student Opportunities & Operations Manager at Portsmouth University
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"Sam has been phenomenal and in a very short time we have managed to stream line our systems and ensure that the entire office team is working together to achieve the same end goal. I would have no hesitation in recommending Sam to any business that is looking to not only grow, but build on their existing success."
Ian Lee | Director of Destin4
Awards & Recognition
Hospitality Awards, 2026 - Judge - Lifetime Achievement Award
Stadium Experience UK, Judge - 2026 & 2025
Pamodzi Creates, Inspirational Women Awards – 2024 Trailblazer
Southwest England Prestige Awards: Business Development Consultancy of the Year (2021/2022 & 2020/2021)
Conference News UK: Shortlisted for the Community Support Award (2020)
Stadium Experience UK: Leadership Team Board Member (2014-2018)
Community Impact
Host of Leading Women in Sport Event with Stephen Morgan MP and Minister of Education (2025)
Host of Leading Women in Hospitality & Events Round Table with Stephen Morgan MP and Minister of Education (2024)
Portsmouth Food Poverty Campaign Board (2023 – 2024)
Care Experience Youth Academy (2023 – 2024)
Cruise Tourism Projects (2019 – 2024)
Digital Poverty Campaign (2019 – 2023)