MEET THE TEAM

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One goal, one exceptional team

Based in Portsmouth on the South Coast, Heard About Sam is a strategic sales, marketing, and event consultancy serving businesses across Hampshire, London, and beyond.
Our team combines deep industry experience with a hands-on approach to help businesses not just grow, but thrive.

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Samantha McGrath

Sam launched Heard About Sam in 2010 after a dynamic career in international events and corporate sales. Her journey began with a global events production company, collaborating with top UK brands on conferences and incentive travel.
She later became National Sales Manager for Tiger Tiger and worked on the prestigious Volvo Ocean Race with ABN AMRO. Her passion for growth and strategy led her to establish HAS in Covent Garden, where she helped major hospitality brands boost revenue through high-volume reservations and private events.
Today, Sam is studying for an MBA and leads the consultancy with a sales-first mindset, blending strategic insight with practical delivery.

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Danielle Sturgess

Danielle brings structure, insight, and momentum to every campaign. As Marketing Project Lead, she manages multiple initiatives across HAS and its clients, ensuring clarity, consistency, and results. Her strategic thinking and hands-on approach make her an invaluable asset to our clients, especially in digital marketing, brand development, and campaign execution.

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Angela Peppis

An experienced Sales Project Lead with a background spanning Hard Rock Cafe, Chillisauce Corporate Events, Rainforest Cafe, Bubba Gump Shrimp Co, Winter Wonderland and Rainbow Productions. Strong commercial results, large‑team leadership and standout event delivery, now combined with hands‑on AI model development to bring a fresh, analytical edge.

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The Herd

HAS is supported by a flexible network of expert freelancers and contractors — the “herd” behind Heard About Sam (and a nod to Sam’s maiden name). This model allows us to scale and adapt to your needs, offering specialist skills from digital marketing to event management and sales consultancy.

The Partnership Approach

Heard About Sam's philosophy revolves around strong partnership with clients.
They view each project as a collaborative endeavour, focusing on understanding specific needs and working together to achieve shared goals. This hands-on approach ensures advice translates into measurable improvements and sustainable growth.

Understanding Needs

Deep dive into client-specific requirements and business objectives.
Strategic Planning

Collaborative development of tailored solutions and actionable strategies.
Hands-On Implementation

Active participation in execution ensuring measurable improvements.
Sustained Growth

Long-term partnership delivering continuous results and business development.

Business Model and Core Values

These core values define Heard About Sam's approach to consultancy, ensuring every client receives exceptional service tailored to their specific business objectives and industry requirements.